RIMOWA tapped director I AM HERE for a new video campaign backed by "Around the World" from Daft Punk. The stunning 60-second clip arrives alongside the announcement of a lifetime guarantee program from the luggage manufacturer.
“The topic of German engineering might be considered dry or technical,” notes Emelie De Vitis, Chief Marketing Officer at RIMOWA. “But as our head engineer describes, ‘it is more like a symphony. We wanted to show that German engineering — which is at the core of who we are — is truly considered art at RIMOWA.”