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Todd Snyder and his team have the amazing ability to elevate well-loved favorites to all new heights of cool. Case in point: their collabs with brands like Timex and P.F. Flyers. And most recently, this Sunset Pink New Balance 998 sneaker.

Inspired by the rosy, dusky desert sky over Palm Springs, the shoe mixes its eye-catching coloring with premium suede, leather accents and all the ultra-comfortable details New Balance is known for like midfoot cushioning.

"In traditional menswear, a dose of unexpected color makes for a really dapper, unique look," says Snyder. "A bright sneaker like this one can function as the modern equivalent of a pocket square or tie – an unexpected counterpoint that brings it all together."

The special edition sneaker will be released in an extremely limited run of 300 pairs and is available exclusively through