New York-based men’s activewear label TEN THOUSAND has just launched CØNCEPT, a new range for the brand aimed at experimental apparel in limited quantities. First up is the CØ1 PANT, which remixes the popular Interval Pant for everyday wear.
It's made from the same proprietary sweat-wicking and quick-drying four-way stretch fabric as the bestselling original, however, it opts for a traditional zip fly, less tapering through the leg, and a more traditional pocket arrangement. The result is something that's equally comfy and driven by performance as the original, only ready for life outside the gym. For instance, it's right at home in casual workplaces. Same with the golf course. Weekends around town, of course. Long travel days. It's a true do-anything kind of pant.
"With CØNCEPT, we’re inviting our customers to play a similar role as we expand into designs that aren’t just for training," notes Keith Nowak, founder of TEN THOUSAND. "Everything we make will always share the same DNA as our mainline product, however, the CØNCEPT pieces live on a spectrum — from everyday wear with performance details to technically innovative workout gear. And we’re asking our customers to put all of it through the wringer and give us their unfiltered feedback.”
Live here at just $118 USD.