James Purdey & Sons of London has been crafting the world’s finest bespoke shotguns and rifles for over 200 years. But lately they've been right on target with new clothing collections suitable for the lifestyle of the man who doesn't blink at a six-figure bespoke shotgun. 

For their just released Spring / Summer 2016 collection, Purdey offers up a spot-on selection of safari gear complete with a stunning lookbook lensed in the desert with a vintage Land Rover.

This range combines elegant tailoring with comfort and style for indispensable wardrobe staples whether your after big game, a tall blonde or just a cool drink.

Highlights include a lightweight summer herringbone tweed jacket that is relaxed yet elegant and lightly constructed for comfort and coolness when called to action.

Other standouts are a shooting vest with patches made of Alcantara, the high-tech material found in the interiors of Ferraris and such. 

Some pieces also feature Alcantara details and trim as well as clever internal recoil pads to reduce the impact when firing that twelve-gauge. 

All in all, as Purdey notes, the collection is equally suitable for field or town. Now fire up that Landy and let's go....