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The 10 Best Style Shots From Pebble Beach

From Airows' roving photographer.

It’s not exactly Pitti Uomo, but Pebble Beach, the annual Californian concours d’elegance where the elite of the car collecting world gather together, has its own sense of style. 

To sum it up you might say “old and rich” and perhaps that is the pervasive ethos – even the young fogies seem to be dressing beyond their years. 

The judges set the tone with their rakish Panama hats, and there’s a whole semaphore of hatbands to decipher ranging from black and blue to red, yellow and Rolex green should you so desire. 

There are also of course a number of owners or “entrants” in PB speak who like to dress the part, wearing clothing appropriate to the era of their automobiles, which adds to the general spirit of sartorial splendor.

Here are 10 of the best:


Dandyish Fiat heir Lapo Elkann can always be counted for a dose of sprezzatura, especially when he designs a car (BMW i8) to match his jacket. 


The author with Elkann's custom Alfa Romeo 4C "Hoskusai", sporting a Bask boating blazer and vintage Rolex Daytona Ref. 6262 from Bob's Watches.


Rolex ambassador and motor racing legend Sir Jackie Stewart talks classic Ferraris with billionaire car collector Lawrence Stroll. 


Dapper judges including former Lamborghini CEO Stephan Winkelmann (far left) confer with owners over restoration details.


A prime example of the classic Pebble-style set off by a pair of Le Corbusier-style eyeglasses.


Some of the (very) wealthy owners and always impeccably tailored owners prefer the Bond Villain look. Cigar optional.


"Young fogies" from an entourage of an antique auto owner's entourage. Beard, sunglass, panama and a pretty girl = always a good look.


Ditch the straw hat and eye (and lens) focuses in on the shirt/tie/blazer combo. Your pattern can pop as much as you want but for this to work the blazer must stay blue.


Bentley brand ambassador and raconteur Richard Charlesworth (left) epitomizes the British gentleman and can usually be found holding forth in Bentley's posh hospitality suite.


A younger, more colorful yet elegant take on the blazer and panama combo with traditional navy superseded by dusty peach and a pair of aviators for good measure.