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This Direct-to-Consumer Footwear Brand Is the New Standard for High Standards

At a price you can't beat.
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Footwear upstart M.Gemi is all about something called "postluxury." Embracing high-quality craftsmanship with a transparent, anti-middleman approach to pricing. Everlane is doing it with basics. Away is doing it with luggage. Morgans is doing it with grooming. And M.Gemi is doing it with sharp, stylish shoes that can only be matched by the likes of Common Projects or Allen Edmonds–just at half the price.

From soft, dip-dyed calfskin tassel loafers to super minimal lace-up sneakers made by hand in Toscana, their entire catalog is impressive. If we had to pick a favorite, it's probably the hand-stitched deerskin driving mocs, though you can't make a bad choice if you decide to acquire a pair or two.

Best part? The prices fall into that $200–$300 sweet spot. Get to it.