You might have thought the Mr Porter and Kingsman: The Secret Service cross-promotion was just a one-off, but it wasn't. In fact, it's a full blown dedicated in-house label from the luxury e-commerce store for men. In their own words...
This wasn’t your average movie tie-in. While some of the most iconic moments in fashion history have been played out on the silver screen – think of Mr Hubert de Givenchy’s designs for Ms Audrey Hepburn in Breakfast at Tiffany’s, Mr Giorgio Armani’s work on American Gigolo, or, more recently, Mr Tom Ford’s work on his directorial debut, A Single Man – the silver screen is, for the most part, where these clothes remain, as distant and inaccessible as the fantasy worlds that they inhabit. With Kingsman, it was possible for the first time to watch a movie knowing that all of the clothes featured, from the suits and ties to knitwear and shoes, and even pens, watches and umbrellas, were available to buy. And not just some cheap imitation: the very same clothes.
And we didn’t stop there. The cinematic exploits of the Kingsman agents, a super-secret spy organization operating from behind the façade of a Savile Row tailor’s shop, may have provided the context for the original collection. But the label was intended from the very beginning to continue, regardless of how the movie performed. As it happens, Kingsman: The Secret Service proved to be a major hit at the box office, becoming one of the top 10 highest grossing spy films of all time – yes, that includes the Bond and Bourne franchises. But that played no part in our decision to continue the brand. Nor did 20th Century Fox’s recent announcement that a sequel is in the works. In fact, by the time the movie was released in late January 2015, production on the second season of Kingsman the brand was already well underway.
So there you have it. The Kingsman brand continues and it's some of the best stuff around. If you want to feel like a bulletproof Aston Martin-driving British spy with a passion for falling in bed with the wrong women, this is your answer. Shop the whole collection here and check out the stellar lookbook for the second Kingsman collection below. It's next level cool.