"We went with Supima cotton for this first run because the fiber is up to 40% longer than conventional cotton," says brand designer Brian Rather. "Long-staple fibers are smoother, which equals softness, and more stable in the wash."
"For the fit, we took our data over the past four years of selling tees, brought in fit models for each size, and had our tech team meticulously assess each measurement," continues Rather. "I'm really happy with how it came out! Tailored and elongating. Also, the perfect neckline and sleeve length. Finally, the color pallet had to be perfect. We worked with a world-class dye house in Los Angeles to craft a natural, vintage-inspired color pallet.”
Priced to move and available now, head right here to give one a go.