Bravur: An Exceptional New Watch Brand

Founded in 2011 by two Swedish industrial designers, Bravur is all about aesthetics, attention to detail, and looking like a million bucks. They don't mess around with any kind of novelty or sense of history, they don't claim that their watches were worn in the cockpit of a fighter jet or that old-timey dudes wore them in the 1800's, they just do their own thing: modern, simple, cool. It's both admirable and refreshing. Each model is beautiful, but the gold version with the black handmade Swedish leather strap is looking like the early favorite. Liking what you see? They're currently available at the Barneys flagships in New York City, San Fransisco and Beverly Hills as well as their web shop. Prices start at $995, which is a steal.