Borsalino's Ludicrously Luxe Lids Almost Never Go On Sale – But Are Now - Airows

Borsalino's Ludicrously Luxe Lids Almost Never Go On Sale – But Are Now

There's never been a better time to buy.
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In 2017 one of the most iconic names in men's style will celebrate its 160th anniversary: Borsalino, the legendary hatmaker established in 1857 in Alessandria, Italy. 

Over the course of its 16 decades Borsalino has witnessed every conceivable trend in headwear and weathered the various weather systems of fashion that threatened the very existence of its product.

The classic fedora, which Borsalino practically invented and makes to this day by hand from the finest Belgian rabbit fur felt, has stood the test of time to become not only an essential wardrobe item that every man of style must try at some point in his life, but the very symbol of a gentleman recognized around the world.

Its popularity in America is due in large part to one of its most famous devotees, Humphrey Bogart, who wore one both in private life and in famous films like Casablanca

French movie idol Alain Delon was another well-known Borsalino enthusiast, and basically the same hat he and Bogart wore on screen was later adopted by Harrison Ford in Indiana Jones, helping to give the film a vintage, timeless look (and an extra dose of style).

Since then Borsalino lids have been spotted gracing the well-publicized heads of Johnny Depp, Leonardo Di Caprio, Denzel Washington, Justin Timberlake and John Malkovich among others.

Which brings us to your cameo in all this: the chance to score a genuine Borsalino at a heretofore unheard of price, courtesy of the lads at online clothing and accessories emporium Corso Dora

They specialize in iconic Italian items like Persol sunglasses at borderline-insane prices, which is all the more astounding considering these are true investment pieces made to last a lifetime and then some.

And if you're not quite ready to take the fedora plunge – though, trust us, you'll grow into it – you can still take advantage as Corso Dora also stocks a selection of Borsalino's flat driving caps in a number of beautiful woolens and such.

160 years of craftsmanship, pedigree and style, at half the price of most "designer" goods that are guaranteed to fall apart after a single season. Consider it an adventure in menswear you can't afford to miss....