There's Cool and There's White Japanese Denim Jacket Cool

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Makin' a denim jacket look new ain't easy, but this release from designer Todd Snyder feels fresh in every possible way.

The classic iconic American style staple pops in white Japanese selvedge denim and has been rinsed and then baked to retain the natural crinkles, which gives it that well-loved and well-worn look from day one. 

Pick one up here and instantly feel a little more bulletproof every time you throw it on. Life can be hard, pulling this off isn't.