The Best Puffer Jacket Under $100, Period

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One thing every guy needs all winter is a cool puffer jacket. If you're not looking to drop a mortgage payment on a Moncler or Canada Goose and prefer a logo-free look over run-of-the-mill options from brands like The North Face or Patagonia, consider this new release from SF-based label Everlane.

Cut slim and filled with PrimaLoft Gold Luxe, this is a perfect, versatile option for those who believe no branding is the best branding and aren't exactly scaling Mount Everest twice a week.

It comes in a few classic colors and thanks to Everlane's anti-wholesale pricing model, only sets you back $88. Yes, for real.