Sometimes you come across an item of apparel that is so comfortable, well-fitted and soothing to wear that you literally never want to take it off. Such pieces are even more essential when the weather turns cooler and you need to start thinking about keeping warm. Which brings us to Lands' End's new Flagship Flannel shirt, one of the coziest items of clothing we've ever worn.
A standout from Lands' End's awesome new Soft Leisure collection – which also includes the killer cashmere cable sweater we wrote about recently – it's made from 100% ringspun combed cotton, which has been carefully brushed on both sides for the softest "hand" possible. And the difference is dramatic.
The reason it's called "Flagship Flannel"? As Lands' End says, it’s "the commander of the fleet when it comes to comfort," and we certainly wouldn't argue. The weight has been perfectly calibrated as well for warmth but not to the point of overheating, and depending on the temperature it can be worn on its own or under a jacket.
And the last crucial point is that it's offered in a tailored fit version which isn't too loose or too tight, but feels custom made. At $49.50 a pop, we'd suggest stocking up on all the available colors, starting with charcoal and navy blue. And put fall on notice that you're not backing down....
Note: For the time being, it looks like Lands' End is doing a "Friends & Family Sale" that takes 30% off all regular priced items. Use the code FRIEND and pin 7922 at checkout to get the savings.