The idea of custom shoes, i.e. specifying your own materials and style details, might sound a bit unpalatable, but Spanish startup Qüero would have you believe otherwise. And with an army of advanced artisans and a generous return policy, they certainly make a convincing case.
Toeing the middle ground between Nike’s NIKEiD mass customization program and a lifelong independent Italian cobbler, the Qüero website offers up every style from Chelseas to chukkas. Options range from shoe width, sole type, and the color of your laces… and also your leather.
It’s easy to get overwhelmed in the customization process with so many decisions, but the finished product, which arrives in 4-5 weeks after handcrafting in Spain, sports the longevity of the finest European brands.
Ranging from $180-$280 per pair, they’re extra tempting with free shipping and returns in the U.S. You can catch them this weekend at New York’s Refinery Hotel, where they have a space-age device that scans your foot for an ultra-precise fit, and follow them on Facebook for more pop-ups TBA.