Band of Outsiders founder Scott Sternberg is ready for his second act, announcing a direct-to-consumer fashion brand called Entireworld that's set to debut in just a few short weeks.

The launch video, below, is oddly mesmerizing and filled with a certain kind of soul, which already separates it from the Silicon Valley-backed fashion startups that lack the artistry of a designer-led vision. 

We'll make sure to keep you in the loop as new releases arrive.