Montauk-based designer Adam Mar just launched an eponymous line of coastal cool basics that pair well with ocean views and a cheerful indifference to the stresses of life.

Standout pieces include chino-inspired sweatshorts you can actually wear out of the house, exceptionally soft tees crafted from a blend of modal and cotton and tapered linen pants dosed in breezy summer style.

If early morning surf sessions, laidback living and looking impossibly handsome sound like your favorite hobbies, this might just be your new go-to clothing brand.