How 22 Luxury Brands Got Their Name

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Ever wonder where a stylish luxury brand you love got its name? Most are no surprises---Tom Ford and Alexander Wang are the names of their founder/designer---but a lot of the more inventive names have some cool stories behind it.


Acne Studios: An acronym for Ambition to Create Novel Expressions.

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Band Of Outsiders: It's the English translation to a classic French movie Bande à Part.

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Miu Miu: Prada's sister brand that was launched by Mario Prada's granddaughter Miuccia. Miu Miu was her childhood nickname.


Moncler: The company name from come the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France.

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Rag & Bone: A "rag and bone man" used to go around town with a horse and cart asking for old bone to create candles. They were always in handmade disheveled suits, which the founders thought defined their aesthetic of mixing tailored clothing with workwear.

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7 For All Mankind: Based on a study that the average person owns seven pairs of jeans.

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Rolex: The brand name was randomly made up because the founders wanted something that was easy to pronounce in all languages.


Nike: Named after the Greek Goddess for victory.


Dior: The name means "golden gift."

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Persol: In Italian, the words "per il sole" means "for the sun."


Burberry: Founded in 1856 by Thomas Burberry.

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Adidas: Adolf "Adi" Dassler founded the company and got the name by combining his nickname with the first three letters of his last name.


Our Legacy: Taken from a tattoo that read "OUR LEGACY ARE FOREVER" each founder got before starting the company.


COMME des GARÇONS: Means "like boys" in French. The label was womenswear only at first with an emphasis on distressed---almost tom boy like---clothing.


Ralph Lauren: Ralph's real last name is Lifshitz, so he switched it something that sounds about 1,000 times nicer.

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CWST: Pronounced "quest," it's a combination of both "California" and "west."

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Gant: Founded by Bernard Gantmacher, who took the first four letters of his last name to create the company.

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Tiffany & Co: Originally named Tiffany, Young and Ellis, it switched names when its founder, Charles Tiffany, positioned the company as a jeweler in 1853.


Reigning Champ: They were thought of as the "Reigning Champ" of fleece manufacturing in the industry and the name stuck when they decided to not just sell fabric, but sell some clothes under their own label.


A.P.C.: It stands for "Atelier de Production et de Création," which in English means "Production Workshop and Creation."


Visvim: It's founder wanted something that started with a "V" and something that didn't mean anything. He went through a Latin dictionary and combined the words "vis" and "vim."