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Video: Patagonia Talks Spearfishing

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Patagonia is one of my favorite brands in the apparel space because they just get marketing. They understand who they are and communicate what means so much to them (ocean, health, environment) so effectively. It doesn't have to be about the clothes---it can be about the lifestyle. Their latest video features a former U.S. National Spearfishing champion as she discusses her love for the sport and her venturesome experiences.