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This Video Lookbook For Paul Smith Underwear is Genius

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Screen Shot 2013-10-01 at 3.13.10 PM

This is simply an incredible marketing concept for a lookbook video. The cinematography, music, French Alps setting and daring stunts all combine for an edge-of-your-seats take on something where most brands would just go run-of-the-mill. Hats off to Paul Smith, producer/director Sébastien Montaz-Rosset and slackliners Antoine Moineville and Tancrède Melet.