Special Promotion With:
Beck's has this really cool marketing campaign where they select six artists from different disciplines each year to design original creative work that will live on 13.2 million Beck's beer labels. Here's a video showcasing what it's all about and the artists involved.
Though Airows has no real pull with their marketing department, we thought mustering up a 2014 fantasy roster would be a fun exercise...
Our 2014 Choices:
-- Musician and songwriter Beck, because two names have never fit together so perfectly... Not to mention his musical and creative talents are unbelievable.
-- Fashion advisor and consultant Nick Wooster, because his collaborations with brands like WANT Les Essentiels De La Vie and Orlebar Brown have been outrageously cool.
-- Painter and sculptor Robert Longo, because his black and white art would look perfect on a bottle of Beck's.
-- Musical group OK GO, because regardless of what you think of their music, every type of video or marketing move they participate in is pure genius.
-- Fashion photographer Mario Testino, because he knows a thing or two about capturing and creating some of the most beautiful creative.
-- Artist, graphic designer and illustrator Olly Moss, because he makes some of the most witty and interesting pieces of art in the world.
Who do you like for a spot on the 2014 roster? Send an @ reply on Twitter with a suggestion.