When it comes to the classic polo shirt, no brand does it better than Lacoste. Owning at least one is an absolute essential when building a wardrobe, and its flattering cut will look perfect on pretty much everyone. To celebrate its 80th anniversary, the brand took a look back on its continually cool life and times. Take a look...

Lacoste 1930's Style - Original

Lacoste 1940's Style - Hollywood

Lacoste 1950's Style - Powerful

Lacoste 1960's Style - Psychedelic

Lacoste 1970's Style - Peaceful

Lacoste 1980's Style - Colorful

Lacoste 1990's Style - Alternative

Lacoste 2000's Style - Minimalist

Lacoste 2013 Style - Iconic