The other day we gave you the lowdown on StockX, the live bid/ask marketplace backed by Eminem and Mark Wahlberg that's changing the game for collectible luxury goods. With 7 million visitors per month and $2 million per day in total marketplace transactions, the company clocks a hell of a lot of watch sales.
Which piqued our curiosity about what their best-selling watches are and which among them have also seen a significant increase in price over the last 12 months – because taken together these are the best pieces to invest in, bar none.
Aside from totally transparent pricing, where you can "negotiate" the cost by bidding and asking, the big advantage of StockX is real-time market data making for more intelligent buying and selling, so the information was easy to collate.
Unsurprisingly, there's one brand that does bigger numbers than all the rest: Rolex. Even the legendary Omega Speedmaster can't outrun it. But which Rolexes make the best investments? Looking at the data breaks it down. To get these numbers, they took the average price during their first six months, between May and October of last year, and compared it to the average price during the last six months, between November 2017 and now.
At the top of the heap, the iconic "Pepsi" Rolex GMT-Master II 16710 has increased on average from $6,900 to $7,900 – a 14% increase, though some examples, with box and papers included, have sold for as much as $9,000.
The modern ceramic bezel Rolex Submariner 114060, perhaps the most desirable watch in the world, isn't far behind, with an average boost from $6,800 to $7,400, a 9% increase, though examples have gone for as much as $8,500.
And the classic Rolex Explorer 114270 aka the Explorer I increased on average from $4,300 to $4,700, a 9% jump, which is still an excellent buy for a piece that's bound to increase in value even further.
Note that the Rolex Daytona isn't on the list – that doesn't mean it isn't in extremely high demand (it is), just that prices haven't gone up much, though of course, they were already flying high.
So if you're looking to make money buying and selling certain pieces on the "stock market of things," pick the ones above and get trading, or just pad out your portfolio because we expect even bigger increases in the months ahead.