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Take In the Watch Collection of Rhude’s Rhuigi Villaseñor

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Led by founder and design director Rhuigi Villaseñor, Rhude is one of the buzziest brands in the world right now, thanks, in part, to co-signs by celebrities like A$AP Rocky, Kendrick Lamar, and LeBron James.

And as it turns out, it's not just fashion and art Villaseñor excels in, his watch collecting also bring it. Unlock his safe and see his favorites through the video below, which includes pieces like a Rolex 'Coke' GMT and Audemars Piguet Royal Oak