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Virgil Abloh Launches Off-White c/o Braun Edition Alarm Clock

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Virgil Abloh has just revealed the Off-White c/o Braun Edition Alarm Clock, which overhauls the iconic design from Dieter Rams with pops of bold color that help it "immediately stand out in an interior setting design.”

Sized at 57mm with a matte case and dial, it's powered by a quartz movement and finished with a crescendo-sound alarm that's effective without annoyance.

Arriving with stylish packaging, the orange version is available here for $70 USD while the blue version is expected to drop at a later date.