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The Story Behind Baume & Mercier's Clifton Club Shelby Cobra Timepiece

A collaboration of the highest quality.

When Swiss watch manufacturer Baume & Mercier decided to craft a collection to celebrate the great American race car maker Carroll Shelby International, they didn't take a single shortcut.

Every detail and every aspect is a near flawless homage to the ride and the speed record it set at the 24 Hours of Le Mans in 1964. From the sleek bi-colour dial to the flyback chronograph function and tachymetre scale that highlights the historic 196mph achievement to the buttons on either side of the crown are designed to resembling the foot pedals of the car to the case back matching the look of the wheel, this thing is so much more than a simple logo slap.

Watch as Peter Brock, the legendary Shelby Cobra Daytona Coupe designer himself, dishes on how the collection came to be and how it perfectly captures the spirit of one of the most iconic racing cars of all time:

If you like what you see, the luxury watch collab is currently available on Your wrist (and car obsession) will thank you.