German luxury publisher teNeues has just completed a trio of essential, beautifully illustrated art books on watches that you're going to want to make room for on the coffee table immediately – these are just too cool to keep on a shelf.
The Watch Book, The Watch Book II, and The Watch Book: Rolex are by noted German watch expert Gisbert L. Brunner, and are the next best thing to actually having a safe full of pricey pieces from your favorite brands.
The first book covers the big guns of watchmaking: Audemars Piguet, Breguet, Breitling, Cartier, Chopard, Glashütte Original, Hublot, IWC, Jaeger-LeCoultre, A. Lange & Söhne, Montblanc, Omega, Panerai, Patek Philippe, Piaget, Vacheron Constantin and Zenith.
The second book features some lesser-known brands alongside iconic watchmakers like Parmigiani Fleurier and Ulysse Nardin and is great for discovering watches you never knew you wanted.
And the third is dedicated entirely to the world's coolest watch brand, Rolex. While each one is beautiful to behold in its own right, together they form an irresistible triptych, thanks to near-pornographic photography highlighting the exquisite details of fine Swiss watchmaking.
The Rolex book features a clever cover finished in a textured dark green, Rolex's signature color, that evokes a Rolex watch box. The newest book in the series, it's organized chronologically and covers every one of the brand's major innovations and important watch designs. a stunning array of Rolex imagery and vintage advertisements, and a rare look at Rolex timepieces worth hundreds of thousands of dollars.
From James Bond's Submariner to Paul Newman's Daytona, there's not one piece among them that won't have you feverishly dreaming of someday strapping it to your wrist. And if you're looking for a gift for a watch enthusiast, these three books are guaranteed to bring a tear of joy to their eye.
They aren't actually sold as a set but don't let that stop you. It just makes the gift that much more unique.
Each is available on Amazon with free Prime two-day shipping: