Skip to main content

Shinola just unveiled the Lake Erie Monster, the brand’s first dive watch and first timepiece to utilize an automatic movement. 

The 43mm watch is machined from stainless steel with gorgeous lines inspired by classic sailing ships. It's rated for depths up to 1000 feet (30ATM) and packs all the other bells and whistles you'd expect from a high-quality diver like a unidirectional rotating bezel with ceramic insert and Super Luminova indexes for maximum deepsea visibility. Notably, the caseback features a super cool illustration of the Lake Erie Monster that's finished with a genuine blue sapphire eye for extra style.

Under the hood, the timepiece is powered by the Swiss-made Argomatic R-150 automatic movement which features 25 jewels and a 40-hour power reserve.

Limited to only 500 timepieces, the watch will set you back a cool $2,250 and includes a Princeton Tech diver’s flashlight and a frame-worthy diver’s map of the Great Lakes. These shouldn't last long, so if you can see this on your wrist, now would be a good time to add to cart.