Shinola Goes Bold With New Detrola Watch Collection

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Shinola is aiming at a younger, more contemporary crowd with their new Detrola collection and we're here for it.

The range of 43mm watches come in at a more accessible price point ($399) and ditches the stainless steel case for a high-grade resin option that looks especially cool and feels especially light. Each piece is powered by a Detroit-built Argonite 705 quartz movement that you can see through the caseback, protected by a K1 crystal, and features a quick-release silicone strap for easy swapping. 

Each colorway will be limited to just 250 examples and arrive in artistic packaging that feels like a collector's item itself. Head here to shop through the new drop and find a timekeeper that's right for your personal style.