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About a week ago, the Range Rover Velar was finally shown to the public and just about everybody with eyeballs and an internet connection went absolutely crazy for it. The price, the size, the style. Everything was just right.

If you're planning to acquire when they hit pavement later this year, it might be wise to get the matching luxury timepiece, the second collaboration Land Rover has had with famed Swiss watchmaker Zenith.

A mouthful of a name–Zenith Chronomaster El Primereo "Range Rover Velar" Special Edition–the lightweight, high-performance timepiece ticks along with a custom aluminum 42mm case, a brushed slate grey dial, three chronograph sub-dials, date indicator at six o'clock, and a co-developed strap coated with the same dark grey diamond-perforated calfskin you can find in many acclaimed Range Rover interiors. Everything about it feels extremely rugged and practical while also being ridiculously luxurious, a description that could also apply to the Velar itself. 

Price and release date to be announced soon.