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Poler's New Release Is Half Camera Bag, Half Cooler

File this new two-for-one bag from Poler under "things we didn't know we needed." 

An especially interesting play from the Portland-based lifestyle brand that pioneered the #campvibes movement, the multi-purpose bag is made from a sturdy 600D Polyester with a water-repellent finish and is designed to house your camera and accessories safely, and with style, when on the move. And when you don't need your trusty Leica Q2 or Sony Alpha 1, the insulation properties mean it doubles as a cooler with room for lunch or up to six cold ones. 

Make a play on it here for just $50 USD.