New Omega Speedmaster Comes in at Just $260 USD

Omega has teamed up with Swatch on the MoonWatch Collection, which reinvents the iconic Speedmaster at a more approachable price point: just $260 USD. Yeah, we're as surprised as you are.

The 42mm case isn't stainless steel, though. Instead, it's powered by a ceramic-based material called BIOCERAMIC which on top of being lightweight and comfortable comes in a range of colorways. As for the power, it draws from a Swatch-based quartz ticker. 

Due out March 26 at select Swatch retailers, we expect this to sell out — and quickly — on day one. Find more info here.