The classic "Pepsi" Rolex is an all-time great, but hasn't been available for a while unless you were buying used. Everyone from Tom Selleck to Bill Cosby sported this bad boy on classic TV shows, and the red/blue/black color combination is just awesome.
At Baselworld 2014, Rolex just announced a new take, this time in solid 18k white gold. It's the same size as before, coming in at 40mm, but has a price tag much steeper, which will probably be around $20k. If you're interested in snagging this, be quick about it, as the blue/black Rolex GMT from last year isn't the easiest thing to find at an authorized dealer. If the price tag is too much but you love the look, head to eBay. It won't be solid 18k white gold, but you can pick up a vintage piece for somewhere between $5,000-$8,000.
Head to Hodinkee for some more info on this.