MAD Paris Drops Custom Matte Black Rolex Daytona

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French watch customizer MAD Paris just debuted a striking new custom Rolex Daytona that's been reworked in matte black stainless steel.

Key bespoke additions include an exhibition case that displays the caliber 4130 automatic movement and an eye-popping blue dial that doubles down on minimalism. Head here to make the splurge.