Leica Aims at Newcomers With M-E Camera Release

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Leica just unveiled the M-E Typ 240, a new entry point for the legendary German camera brand aimed squarely at newcomers.

The camera is packed with a full frame 24 megapixel CMOS sensor and Leica Maestro processor on top of access to the full portfolio of Leica M lenses. It's also clad with a special gray lacquered finish they developed just for this camera and a genuine leather covering for excellent grip and extra style points.

Set to hit stores on July 25 with an attractive sub-$4,000 price point, head here to scope out the full specs and get your pre-order in.