Artisans de Genève Reveals Stunning Custom Rolex Submariner

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Swiss watch customizer Artisans de Genève transformed a Rolex Submariner for tennis legend John McEnroe, which set him back roughly $50,000.

The luxe look features an intricately skeletonized dial along with a new sapphire date wheel and tungsten bezel.

“I am a collector, timepieces have always been a source of pleasure for me,” says McEnroe. “My watch had to be above all beautiful, very beautiful, elegant and modern at the same time. I like to be on time, I don’t want to be late with a watch like this, you don’t have any excuses.”