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Gucci Dives Further Into Gaming With New Xbox Collab

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From an arcade app to a capsule in collaboration with 100 Thieves, Gucci has had a fascination with gaming over the last several years. And that continues with its latest release.

The ltd. edition Xbox Series X console is fitted with a special laser-engraved "GG" pattern which nods to both Guccio Gucci’s initials but the phrase "good game." It arrives in a co-branded suitcase, which also houses two specially designed controllers. 

Releasing Nov. 17 and limited to just 100 examples, it will cost a cool $10,000 USD to acquire and only be available at certain high-profile retail locations in Manhattan, Milan, and Tokyo. And though most will roll their eyes at the mere idea and price tag, this is likely to increase in value if gone unused, kept in mint condition, and treated as nothing more than an art piece. In fact, StockX already has a bid at a 10% premium.