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G-SHOCK and NASA Link Up on Another Watch Collab

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G-SHOCK has joined forces with NASA on another collaborative watch, this time celebrating the 40th anniversary of the first space shuttle launch from 1981. And though it may not be quite as cool as the Omega Speedmaster, it carries its own kind of style at a fraction of the price.

The digital timepiece features a crisp, minimalist white dial with a bold NASA logo and a secret, one-of-a-kind EL backlight graphic that displays the shuttle silhouette when illuminated. It's housed in a stainless steel case that's complemented with a contrasting white band featuring additional NASA-related graphics. 

Arriving in custom packaging and limited to one purchase per household, you can make a play on it right here.