Like Everlane or Warby Parker, the guys over at Misen are cutting out the middleman, selling directly to the consumer through the web, and providing quality kitchen gear at the fairest of prices.
Their first product is a Chef's Knife, something every person should have in their kitchen arsenal. It's made of premium Japanese AUS-8 stainless steel for a sharper, longer-lasting edge, has a beautiful handle design, and competes (and even excels) with stuff you'd find at Williams Sonoma or Sur La Table for four times the price.
Misen is currently on Kickstarter and first supporters can order one of these bad boys for just $45, which is $20 off the already low retail price. If your kitchen has too many weak-ass knives and you're looking to step into the big leagues, this is an excellent choice.