As good as the iPhone is, it's kind of lost its sex appeal. It's pretty, sure, but it hasn't moved forward leaps and bounds from a design perspective. It just kind of is. Better than your average Samsung, no doubt, but the excitement has cooled down considerably.
The Essential Phone is hoping to take its place.
Created by the founder of Android himself, Andy Rubin, the Essential Phone is a 100% premium experience with a lightweight titanium case with ceramic back and a stunning edge-to-edge 2560 x 1312 QHD 5.71" display, 13MP f/1.85 rear camera, 8MP front camera, a Qualcomm Snapdragon 835 processor, Adreno 540 GPU, 4GB of RAM, and 128GB of storage. It's a beast–and more of less the Aston Martin of phones tech junkies have been waiting for.
On top of all that, the Essential Phone features a super cool magnetic system that allows you to easily attach accessories to it, like their in-house 360-degree camera. This opens an endless amount of modular possibilities down the line as their eco-system is built out.
Unlocked and not tied to any carrier, the phone is now available for reservations with a price tag of $699. Here's to something new.