Luxury book publisher Assouline is set to release Bulova: A History of Firsts shortly, a hardcover coffee table book that chronicles the American watch company through stunning photography and personal essays from the likes of style authorities David Coggins and Matthew Hranek and music-industry legend Nile Rodgers.

For fans of fine timepieces and tales of entrepreneurship and business – founder Joseph Bulova basically standardized mass production of mechanical watchmaking – this is a rich. beautiful text that belongs on display after your down devouring through it.

Now available for pre-order, this should arrive at your doorstep by the end of April.