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BMW Is Giving Away A Special Edition Montblanc Fountain Pen To 7-Series Buyers

Very cool.
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BMW is releasing a limited-edition ‘The Next 100 Years’ 7 Series that will only be sold to 100 select buyers. 

Complete with a V12 engine and dozens of special features, it's a nice upgrade to the run-of-the-mill 7 Series with plenty of extra cool points.

Though there's a lot to like with this ride on its own, one of the coolest parts about the car is that it comes with a very limited Montblanc for BMW fountain pen.

Complete with a rhodium-plated, gold nib, an engraving of the backstitching also found on BMW Individual Merino leather seats, and all the quality and style you'd expect from a Montblanc writing tool, we love a good bonus like this. 

Why aren't more luxury car manufacturers working on complimentary gifts like this? It's a win for their marketing, branding, and sales.