Zero in on your price range, look at everything that's available, make a shortlist, and target the one you want – that's our tried and tested advice for finding the luxury ticker of your dreams.
And to help you on your mission we've been publishing some very handy guides. Starting with the best watches under $2,500, we then looked at the $3,500 and under category and now present you with the next level under $4,500. Happy hunting:
A great buy on a gorgeous watch that has sporty DNA but dress watch cred. Run, don't walk, and definitely don't sleep.
More modern than the Navtimer but still pleasingly retro, SuperOceans are a great option that don't shout too loudly.
If your taste runs to smaller-cased vintage Rolexes, this 1971 Air-King is one hell of a deal with plenty of panache to spare.
Original Autavias are eye-wateringly expensive, but the recent reissue clocks in at pretty affordable and looks amazing to boot.
The Pelagos has more nautical flair than the Black Bay models and will run you a bit more but are well worth the outlay.
At this price you can get an iconic Speedy that is sure to increase in value and become a much-loved, wearable heirloom.
This is a very cool 37mm piece with retro flair and connoisseur's cred. You will not find anyone else wearing one, and that's good.
Lots of guys like the Luminor look but find them simply too large. This 40mm model is the perfect, damned handsome, solution.
The recent relaunch of the Santos is a sleeper hit that grows on us more each day. On an alligator strap it's a true contender.
One of the all-time great sports watches, yet subtle enough to look great with a tuxedo at that all-important holiday fete.