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The AARK Logo Watch Brings the Dieter Rams Vibes

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Australian design studio AARK cleverly named this hyper-minimalistic timepiece the Logo Watch, a tongue-in-cheek reminder that less is often more and the best branding is sometimes no branding.

The quartz-powered stunner is built around a tastefully sized 36mm brushed stainless steel case with a sleek dial and matching stainless steel bracelet. The affordable watch market is flooded with plenty of cool designs but this one speaks to us in the same way Dieter Rams' iconic work does. Embrace the minimalism and pick one up for your wrist here.