Over the last few years, we've seen dozens if not hundreds of watch upstarts get into the affordable timekeeping game. Some are good (we've covered the best here) but most are downright, unmistakably awful.
In all that hustle and bustle, it's easy to forget Tsovet, one of the first modern watchmaking companies making stylish and cool timepieces at prices Timex loyalists wouldn't be offended by, is still kicking out some impressive works of art.
One model that is especially striking is the black and gold JPT-CC38 chronograph that's built with an accented brushed and polished 316-L stainless steel casing that's attached with an elegant double layer, standard blind-stitched Italian leather strap.
The whole package that feels unmistakably contemporary (how cool is the "0" at ten?) but classic at the same time.
Now available for just $375, this is definitely something to get on your wrist.