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Bell & Ross just debuted a beautiful new luxury watch called the BR03‑92 GREY LUM that pairs nicely with a sense of adventure and a devil may care attitude. It's the fourth watch in the popular LUM line and our favorite one yet.

The timepiece is led by a 42mm satin‑polished steel square case that's instantly evocative of aviation instrument panels, a signature for the brand, and features an anthracite grey dial that captures light in a cool way courtesy the subtle sunray pattern. Ultra‑legibility is also a focal point for the piece with Super‑LumiNova on every element of the dial.

The watch arrives with two strap choices, a grey‑green velvet calfskin strap—designed to compliment the Super‑LumiNova colors perfectly—and an ultra‑resilient fabric strap in black that we actually prefer between the two.

If you think you need one in the collection, the new release is available now via and will set you back $3,400.