Bell & Ross Debuts Handsome New Chronograph

French watchmaker Bell & Ross just unveiled the BR V3-94 Black Steel, a 43mm chronograph with a modern matte black dial and utility-focused design.

Available on a bracelet or calfskin strap, the stainless steel stunner is powered by the BR-CAL.301 automatic movement with a 42-hour power reserve and notably fitted with a bi-directional rotating steel bezel with anodized black aluminum ring and a 60-minute scale. 

It also has a healthy amount of Super-LumiNova for increased legibility and packs 100 meters of water resistance for those with a taste for adventure.

Now available through BellRoss.com and authorized dealers elsewhere, it will set you back $4,500 to get this on the wrist.