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This Beer Helps You Reach Your Creative Peak

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There's a new beer in town that will literally allow you do drink to solve problems. There's no fancy vitamins or special ingredients in this Indian Pale Ale, just an idea based around the fact that scientists have proven that reaching an alcohol level of precisely 0.075% produces the most creative output for the average person. There's an indicator on the back of the bottle, which allows you to easily match up your weight with the exact amount of beer to land at the sweet spot of 0.075%. Interesting idea and a nice execution. At the very least---gotta love how out of the box this concept is. They probably came up with it while perfectly buzzed.

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H/T Supercompressor