Bamford Watch Dept. Brings Miami Style to Mayfair Collection

Bamford Watch Department is renowned for their hard-hitting custom timepieces, from Rolex to Tag Heuer and beyond. But they also make one of the best "affordable" watches money can buy – the Mayfair. 

Originally a loan watch given to customers after dropping a Bamford design off for service, they recently brought it to mass production at an under-$600 price point with details like a stainless steel case, military-grade titanium coating, black Italian leather strap and Super-LumiNova-coated markers. The success was near-instant and now they're back with the "Miami' pack, a color-filled series that overloads the timepieces with summer-ready style.

“For this series, I was very keen to focus on how the watches are incredibly wearable, something you can take with you to the pool for instance,” notes B.W.D. founder, George Bamford. “Rather than holding you back from having fun on holiday, these watches are a companion designed to enhance it with colors that appeal to all.”

The original Mayfair designs are now available through mrporter.com with the new "Miami" pack hitting select retailers shortly.