Bamford London Adds 'Pepsi' Style to its GMT Collection

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Bamford London is padding out its GMT collection with new "Pepsi" watches that pop with red and blue on the bezel.

Cleverly, the independent watchmaker is offering two models of the watch with only a single difference: bezel color positioning. Look closely and you’ll notice the GMT Heritage features the night section of the bezel in blue, which is the classic approach made famous by Rolex, while the GMT Night Owl reverses the colors with the night section in red. We're guessing the latter will be more popular, especially amongst the AIROWS readership.

Both models are sized at a very wearable 40mm case and powered by a Swiss-made and self-winding Sellita SW330-1 movement with 25 jewels and a 42-hour power reserve. They're priced at $1,195 USD apiece and available to purchase here.