Apple Just Dropped A Ton Of Cash On A 12-Page Vogue Ad - Here's A Look At It

Author:
Publish date:
david-sims-shoots-apple-watch-editorial3

Apple just dropped a whole lot of cash---which they can obviously afford---on a mega ad spread in the latest issue of Vogue. 12 pages long, it's cool, stylish, minimal, and will look great next to all of the high fashion content within the magazine. Are we sold on the Apple Watch? No, not at all. But the marketing strategy and rollout from Apple has been spot on and perfect so far. Target it as a fashion accessory, not a gadget, and you'll get 100x the buyers.

Screen Shot 2015-02-28 at 10.35.17 AM

Screen Shot 2015-02-28 at 10.35.25 AM

Screen Shot 2015-02-28 at 10.35.32 AM

Screen Shot 2015-02-28 at 10.35.39 AM

Screen Shot 2015-02-28 at 10.35.44 AM

Screen Shot 2015-02-28 at 10.35.52 AM

Screen Shot 2015-02-28 at 10.35.57 AM

Screen Shot 2015-02-28 at 10.36.03 AM